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	<title>TriComB2B Blog</title>
	<link>http://blog.tricomb2b.com</link>
	<description>Smart. Strategic. Technical. Blog.</description>
	<lastBuildDate>Tue, 16 Feb 2010 19:19:27 +0000</lastBuildDate>
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		<title>The Cranky Communicator: The Proof Is in the Puddin(g)</title>
		<description><![CDATA[I&#8217;ve wanted to talk about proofreading for some time, but in the age of texting and tweeting I thought: to what avail? A recent subhead in a prestigious trade journal, however, revived my determination to do so. It read:
&#8220;Use this method to allogate (sic) limited maintenance resources to the most critical equipment.&#8221;
Now in the age [...]]]></description>
		<link>http://blog.tricomb2b.com/2010/02/16/the-cranky-communicator-the-proof-is-in-the-pudding/</link>
			</item>
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		<title>Online Surveys in B2B – Temptations Every Marketer Should Avoid</title>
		<description><![CDATA[The other day I was working on an online survey script for a customer. Midway through the project, I found myself overcome by the temptation to sneak in a few bonus questions in the hopes of picking up some extra intelligence. I added a couple of harmless questions and went home. After a good night’s [...]]]></description>
		<link>http://blog.tricomb2b.com/2010/02/02/online-surveys-in-b2b-%e2%80%93-temptations-every-marketer-should-avoid/</link>
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		<title>B2B Product Launch White Paper</title>
		<description><![CDATA[TriComB2B has learned a lot lately about product launches within B2B. Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A [...]]]></description>
		<link>http://blog.tricomb2b.com/2010/01/25/b2b-product-launch-white-paper/</link>
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		<title>The Cranky Communicator: Write Truthfully</title>
		<description><![CDATA[We&#8217;ve all railed against politicians who unashamedly, unapologetically and routinely communicate distortions disguised as verisimilitudes. Obtrusive earmarks are &#8220;critical investments&#8221; in infrastructure - not pet projects; tax increases (and not spending cuts) are necessary to balance the budget; etc. Unquestionably dreadful behavior.
Nevertheless, we who promote our company&#8217;s products and service are guilty of the same [...]]]></description>
		<link>http://blog.tricomb2b.com/2010/01/14/the-cranky-communicator-write-truthfully/</link>
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		<title>The Future of the Medical Device Industry</title>
		<description><![CDATA[As we all know, U.S. health care reform has been a hot topic over the last few months. I have paid some attention to it - simply as a concerned citizen. I believe in improving the health care options offered to all, but have been suspect of the circumstances and timing. My personal opinion is that [...]]]></description>
		<link>http://blog.tricomb2b.com/2010/01/05/the-future-of-the-medical-device-industry/</link>
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		<title>Clean Coal / Carbon Capture Technology Creates Paradox for Environmentalists</title>
		<description><![CDATA[The Dayton Daily News recently reported that regional utilities are closely watching large-scale test facilities for clean coal and carbon sequestration technologies (specifically noting AEP’s and the government’s investments in exploring these technologies). I find it surprising that many environmentalist organizations oppose government investment in technologies related to burning coal for energy. Perhaps my view [...]]]></description>
		<link>http://blog.tricomb2b.com/2009/12/28/clean-coal-carbon-capture-technology-creates-paradox-for-environmentalists/</link>
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		<title>The Cranky Communicator: T&#8217;is the Season</title>
		<description><![CDATA[Among the several benefits of growing up in Brooklyn was the opportunity to see the &#8220;Christmas Spectacular&#8221; staged annually at the truly magnificent Radio City Music Hall at Rockefeller Center. My Dad and I never missed a show. (My Mom, who hated subways and was none too fond of Manhattan, would join us only occasionally.) [...]]]></description>
		<link>http://blog.tricomb2b.com/2009/12/21/the-cranky-communicator-tis-the-season/</link>
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		<title>Solar Power in Dayton – A  Small Step Toward SB221 Compliance? Or Something Bigger?</title>
		<description><![CDATA[Dayton Power &#38; Light announced plans for its first utility-scale, photovoltaic solar power array with a target go-live date of March 2010. At face value, this is a nice shot in the arm for a region suffering from the Midwest manufacturing blues. Taking part in the new green economy is at a minimum good for [...]]]></description>
		<link>http://blog.tricomb2b.com/2009/12/18/solar-power-in-dayton-%e2%80%93-a-small-step-toward-sb221-compliance-or-something-bigger/</link>
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		<title>Got Twitter? SEO Game Changes with Google Real-Time Search</title>
		<description><![CDATA[Google Goes Real-Time
The search engine wars are heating up. Bing’s surprisingly successful launch earlier this year has forced Google to fast-track some of their newer offerings. This week the search giant launched live search indexing, joining Bing in the real-time search results arena.

What’s Real-Time Search?
Google’s real-time search launch raises the stakes for those not willing [...]]]></description>
		<link>http://blog.tricomb2b.com/2009/12/11/got-twitter-seo-game-changes-with-google-real-time-search/</link>
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		<title>Social Media and Marketing: Here to Stay?</title>
		<description><![CDATA[I am a big fan of MarketingProfs  and consume their reports and data points with the same level of enjoyment of the day&#8217;s first coffee (preferably a tall mocha from Starbucks). MarketingProf&#8217;s recently published the &#8220;Digital Marketing Factbook,&#8221; a well-done report that covers recent online data, email marketing, search marketing and social media marketing. While much [...]]]></description>
		<link>http://blog.tricomb2b.com/2009/11/18/social-media-and-marketing-here-to-stay/</link>
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