• Categories

  • Smart
  • Strategic
  • Technical

• Archives

  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008

• Links

  • TriComB2B Main Site
TriComB2B Tags
B2B B2B marketing Cranky Communicator digital marketing download Facebook lead generation marketing Medical device manufacturing SEO Smart social media surveys Technical twitter web development white paper wind wind energy YouTube
 

March 2010

S	M	T	W	T	F	S
« Feb
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30	31

Search for:

As we all know, U.S. health care reform has been a hot topic over the last few months. I have paid some attention to it - simply as a concerned citizen. I believe in improving the health care options offered to all, but have been suspect of the circumstances and timing. My personal opinion is that the U.S. has bigger problems at the moment, specifically a recessionary economy and unemployment wavering around 10%. And I also felt information overload; you can find a supporting blog, video, article, etc., for all of the varied opinions on the subject.

Continue reading The Future of the Medical Device Industry

The Dayton Daily News recently reported that regional utilities are closely watching large-scale test facilities for clean coal and carbon sequestration technologies (specifically noting AEP’s and the government’s investments in exploring these technologies). I find it surprising that many environmentalist organizations oppose government investment in technologies related to burning coal for energy. Perhaps my view is too simplistic, but here’s why…

Continue reading Clean Coal / Carbon Capture Technology Creates Paradox for Environmentalists

Dayton Power & Light announced plans for its first utility-scale, photovoltaic solar power array with a target go-live date of March 2010. At face value, this is a nice shot in the arm for a region suffering from the Midwest manufacturing blues. Taking part in the new green economy is at a minimum good for local morale. While it’s easy to get overly excited, the promise of solar power comes with all sorts of cautionary notes.
Continue reading Solar Power in Dayton – A Small Step Toward SB221 Compliance? Or Something Bigger?

I am a big fan of MarketingProfs  and consume their reports and data points with the same level of enjoyment of the day’s first coffee (preferably a tall mocha from Starbucks). MarketingProf’s recently published the “Digital Marketing Factbook,” a well-done report that covers recent online data, email marketing, search marketing and social media marketing. While much of the online data was focused on B2C research, I still find it interesting. For example, did you know that the Top 5 countries with the highest population percentages using the Internet are Greenland, the Netherlands, Norway, Antigua & Barbuda and Iceland? The U.S. placed 13th with a 72.3% Internet penetration rate.

Continue reading Social Media and Marketing: Here to Stay?

This morning, I attended the Wind Workshop at the Dayton Airport Expo Center. It was presented by the Dayton Tooling and Manufacturing Association (the DTMA), and focused on educating and informing members about how to join the wind industry. Despite the fact that we’re not a machine shop, we’re a B2B marketing agency with background in manufacturing and technical products, this event perfectly highlighted why Ohio has such great potential in the wind industry.

Continue reading DTMA Hosts Informative Wind Industry Workshop

Well, it was pretty great. I attended the Medical Design and Manufacturing Midwest 2009 Conference last week in Chicago. I left with a new perspective on the importance of this industry to our region as well as our global economy. In my day to day life, I try hard to power through the difficult business climate. But at MD&M Midwest, the overall tone was positive and highly educational.

Continue reading How Great Was MD&M Midwest?

There’s no denying that viral video is one of the coolest ways to get your message out there. Planning to make a viral video is essentially an oxymoron. It’s akin to planning a Guns N Roses reunion tour. In reality, you can’t plan viral… or predict when content will truly become “viral” and spread like a pandemic through social media sites and emails. But does that mean you shouldn’t try? No. The truth is, if viral video is attempted as part of a larger marketing effort, it helps justify its effectiveness and increases its odds of succeeding. In B2B, this is especially true.

Continue reading Does Viral Video Work for B2B Marketing?

This post is password protected. To view it please enter your password below:

Password:

Abstract

This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It presents the pressures and difficulties that technical buyers encounter in their business environments. It also discusses some basic truths about this decision-making group and offers recommendations about how new suppliers can reach this audience.

In this white paper, you will learn:

• why the technical buyer is important
• the nuances of being a technical buyer
• three recommendations for reaching the technical buyer

Continue reading Marketing to Technical Buyers - White Paper

Warning: this blog entry is less about Dayton B2B marketing than it is about search engine optimization (SEO). In fact, the only thing Dayton and B2B have to do with what I’m about to say is that this entry is posted on a blog for TriComB2B.com, which happens to be a Dayton-based B2B marketing company.

Continue reading Dayton B2B Marketing – Alert: Gratuitous SEO Blog

keep looking »