2009 June | TriComB2B Blog


I attended the Energy Roundtable and Exhibition, sponsored by the Dayton Development Coalition, on June 26th. I was impressed by the credentials of the featured speakers and panelists and the well-intended efforts of the DDC to educate regional businesses looking to capitalize on the renewable energy and energy efficiency movement in our country. Thank you, Chris Meyer. Good program.

Continue reading Long-Term Impact of Energy Movement

Who is Your Customer?

Posted by Erin Paulson at 10:12 am | Filed In Smart, Strategic | Add a Comment

I am sharing some insights here that will eventually get to a point related to B2B - so read on and be patient.

A few weeks ago, we purchased a new-to-us (i.e., used, and now brilliantly marketed as certified) Honda Pilot. This was much to my delight, as I have been trying to persuade my husband to do this since January. I had been itching to rid ourselves of a GMC Envoy. I could write an entirely different blog about the demise of GM based on my personal opinions of local union situations as well as the poor quality product that I drove for almost 5 years. But we can wait for another day for that one. Plus, I was humbled a few weeks ago by a lengthy conversation with a GM retiree in the parking lot of Kroger. (Don’t ask my why but perfect strangers are happy to share their life stories with me often.) He was so proud of those GMC Envoys, helping build the frames for over 6 years. So far be it from me to take away from that kind of dedication to one’s work.

Continue reading Who is Your Customer?

It’s time to change the world’s perception of American manufacturers. Known for quality products and a hard-working attitude, American manufacturing companies experienced growth by building solid relationships and delivering on production promises. For the most part, their customer base was established, and little to no lead generation, marketing or major sales efforts were necessary. Prospecting meant answering the phone and taking an order – and then building a quality product on time and up to the new customer’s expectations.

With the current economic scenario, this model simply will not work for most manufacturers. Continue reading It’s Time to Get Creative, Manufacturers

I attended EMTEC’s conference about transitioning Ohio manufacturers to medical device manfacturing. If attendance is an indication of interest, then we can assume the Ohio manufacturing base is ready to re-tool for medical. The problem is, according to many presenters, so is every other state with a signficant manufacturing base. Consider the state of Michigan which employs the heady medical industry consultant, Christophe J-P Sevrain, to guide and implement its strategy. He’s very impressive. Hopefully, Ohio-based organizations such as BioOhio and The Global Cardiovascular Innovation Center will achieve their visions of Ohio job growth in important medical industry sectors.

Continue reading Re-tooling Ohio’s Manufacturers for Medical