Apr
27
The Cranky Communicator: Tips on Being Learned or at Least Giving the Impression of Being So
Posted by Jack Lilienthal at 11:52 am | Filed In Smart | Add a Comment
I am occasionally asked by those seeking to have their visages added to a revised version of Raphael’s “School of Athens” in the Vatican’s Stanza della Sagnatura: What should I read (or at least be familiar with) to take my place among Sophocles, Pythagorus, Euclid and the other luminaries depicted therein? Having had the benefits of a classical education, including Greek and Latin language studies, I offer the following suggestions to you unlettered and untutored slugs.
Apr
21
Making the Most of Your B2B Marketing Dollars in 2009
Posted by Chris Eifert at 8:01 am | Filed In Smart, Strategic, Technical | Add a Comment
Abstract
Due to the state of the economy, B2B marketers are facing even greater pressure than normal to produce programs that will help retain existing customers while still generating demand from prospects. This TriComB2B white paper provides practical examples of how to best target marketing efforts to accomplish those goals during 2009.
Download the white paper and learn how to:
- Conduct a physical of your company’s status in the marketplace
- Apply the Law of Attraction to lead generating tactics
- Build a long-term relationship with customers
Continue reading Making the Most of Your B2B Marketing Dollars in 2009
Apr
21
Protected: Making the Most of Your B2B Marketing Dollars in 2009: Download
Posted by Chris Eifert at 8:00 am | Filed In Smart, Strategic, Technical | Enter your password to view comments
Apr
14
Primary Research at a Secondary Research Price (and Turnaround)
Posted by Dan K. Snelson at 12:08 pm | Filed In Smart, Strategic, Technical | Add a Comment
Historically, secondary research has beaten primary research to the punch with a winning, one-two combination: price and turnaround. For years, few have had the budget for traditional, primary research which takes too long anyway, since we “need to know now” to make next quarter’s business decisions.
Continue reading Primary Research at a Secondary Research Price (and Turnaround)
Apr
8
The Arrival of the Virtual Conference
Posted by Erin Paulson at 4:45 pm | Filed In Smart, Strategic | Add a Comment
I went to a MarketingProfs conference last week and attended four great seminars:
- The Art of the Possible: Online Branding Strategies and Tactics by David Plouffe
- The 2009 Economic Impact on B2B Marketing Budgets and Practices by Laura Ramos
- 10 B2B Online Content Marketing Tactics to Accelerate Your Sales and Marketing, with speakers from Junta42, Avaya and Con-way
- The Anatomy of a Strong Corporate Blog, with speakers from Radian6, Dell and Southwest Airlines
I also met with at least 10 different vendors and socialized in the networking lounge. Besides the highly applicable learning and resources for B2B marketing, why is this such interesting news? Because I attended the entire conference from my desk at TriComB2B.
Continue reading The Arrival of the Virtual Conference
Apr
6
All in a Day’s Work
Posted by Tim Short at 5:45 pm | Filed In Special | Add a Comment
Jon Berry of Troy and Tim Short of Miamisburg have won the first annual TriComB2B Cornhole Invitational against Principals John Buscemi and Chris Eifert. “This is truly a great day,” Berry remarked, wiping away tears of joy. After numerous scheduling conflicts, the best-of-three series began around 1:03 pm on Friday, March 27. Berry-Short won the series in the first two games.
Continue reading All in a Day’s Work
Apr
3
The Cranky Communicator: Just Know It!
Posted by Jack Lilienthal at 11:44 am | Filed In Smart, Technical | Add a Comment
A month or so ago, I was invited to share my knowledge of alternative (aka renewable) fuels and energy with members of TriComB2B’s business development team. After regaling my enrapt audience for 30 minutes on the finer points of concentrated solar power and the processes of converting algae oil into biodiesel, they asked how I had managed to learn so much about such arcane matters. My flippant reply was: “Because I’m smart.” And while that statement is certainly true, it did not begin to answer their question.
Continue reading The Cranky Communicator: Just Know It!