Mar
20
The Cranky Communicator: Learn something, damn it
Posted by Jack Lilienthal at 9:04 am | Filed In Smart, Strategic | Add a Comment
It is positively stupefying how little employees know about their company’s products - services, customers - markets. With apologies to Nathaniel Hawthorne, the unpardonable sin for marketing people (especially advertising types) is organizational ignorance. You should know EVERYTHING about the product (how engineered, how manufactured, materials, features and benefits, etc.), how distributed, what markets, types of customers, aftermarket support, et cetera, et cetera.
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Mar
18
O-H-I-O
Posted by Erin Paulson at 3:20 pm | Filed In Smart, Strategic | Add a Comment
It has been an evolution for me to identify myself as an Ohioan, let alone one that is proud and defensive of what our state has to offer. I confess to being raised in New Jersey, and will forever have a place in my heart for the shore, diners, Bon Jovi and Bruce Springsteen. But I now find myself struggling with the perceptions of what the Midwest means to America.
Mar
6
The Cranky Communicator: Say what?
Posted by Jack Lilienthal at 9:53 am | Filed In Smart | 2 Comments
My colleagues often accuse me of deliberately choosing recondite words to intimidate them and, more especially, to reveal the depths of their desperately unlettered lives. In fact, however, etymology has always been a bit of a hobby for me… thereby revealing the desperate depths of my miserably insipid existence.
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Mar
3
Back to the Basics – A Lead Generation Process
Posted by Chris Eifert at 9:44 am | Filed In Smart, Strategic | Add a Comment
On a basic level, almost all businesses strive to generate leads – to find prospective clients, learn more about them, present an offering and win the business. The tactics used to directly support lead generation can include outbound telemarketing campaigns, cold calling, direct marketing and direct selling. Oftentimes, these activities are poorly coordinated, executed by the wrong personnel and measured insufficiently.
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