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September 2008

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I created a dynamic select list for a website that contains various markets populated by a SQL Server 2000 Database. There was an option in the select list for “All”. The client wanted to be able to click on “All” and have it automatically select the remaining markets in the select list.

Continue reading Why IE Is Awful - onchange vs onclick when using select lists

I lead a double life. Not in a really cool, spy way. But in addition to being a TriComB2B employee, I also am a mother to our 4-year-old son (Jack) and 19-month-old daughter (Kate). Therefore, these two adorable individuals will appear in my blog entries on occasion.

Continue reading Call the Mayor

As I approach day eight without power after Hurricane Ike’s winds reached the Ohio Valley last Sunday, Sept. 14, 2008, I have gained a much greater appreciation for my client’s technical products (e.g., uninterruptible power supplies for the data center). I have also seen the importance of continuity and timeliness – in both service and communication.

Continue reading Continuity, Timeliness and Creativity

Workarounds for controlling the playback of Adobe Captivate 3 simulation SWFs in Adobe Director 11

Under an NDA on this one, but here’s the scenario and workaround. (Note: This most likely only applies to simulations, not demonstrations):

Scenario

• A software simulation is captured and sweetened via Captivate
• An SWF is exported from Captivate
• The SWF is added to a Director movie
• “Traditional” Lingo to control the SWF via its playing state doesn’t work as it’s a simulation and the playing state truly is equal to zero. For example,

Continue reading Adobe Director 11 and Adobe Captivate 3 SWFs

The remnants of Ike that left us without power also left me with some time to catch up on reading. One of my favorites was a short blurb from a Marketing Sherpa article that’s been collecting dust on my desk for a few months. If engineers are your audience (in our space that’s most often the case), here are some tips on how to effectively win their admiration and, ultimately, their recommendation or purchase.

Continue reading Trying to Reach the Engineer Crowd? Reduce the Hype.

What a week! More than 30 customers and an even greater number of prospective customers attended our marketing forum this week. For over eight hours, we interacted with our most important clients and potential clients in a captive environment. I know trade shows have their place, but give me eight hours with a pre-qualified, highly relevant audience any day.

Continue reading User Forums in B2B – Credibility and Transparency Rule

In a recent effort to purge our household of clutter, I found a bin that contained my first cell phone. It was the size of a small appliance, and I think I used it once for an emergency. As an addicted Crackberry user, I thought for a few minutes about how far we have come so fast.

Continue reading How Mobile is B2B?

In our last mailer we looked at increasing access to and improving the effectiveness of literature by employing more rigorous administration tools and processes. Now let’s look at trade show materials, which are often abused, lost or underutilized…all significant costly problems.

Continue reading Strengthen Marketing Administration to Get More Bang for Your Buck (Part Two)

Like many business-to-business enterprises, you probably spend 1% to 3% of your revenue on marketing activities. That’s a lot of dough, and, at some point, someone’s going to ask: “Is this money well spent?” There is a pretty good chance the following answers won’t cut it:

• “Our new catalog shows every product we make in great detail!”
• “We won an award at last month’s advertising banquet!”

While measuring effectiveness of marketing activities can be a nebulous and sometimes costly task, there are simple ways to ensure maximum usefulness of some of the most basic marketing tools.

Continue reading Strengthen Marketing Administration to Get More Bang for Your Buck (Part One)

Disappointed in your advertising efforts lately? If you’re like a lot of marketing managers today, you’re not alone. The pressure is on to show a return on marketing investment (RMI). Advertising costs are high and proving its value can be difficult.

So what can you do? For many, the search for alternative media is on. Interactive DVDs, personalized Web sites and electronic newsletters are all the rage these days. But with all of these new toys to play with, many of us have forgotten or abandoned the more traditional, highly effective practice of public relations. That’s right, good ol’ fashioned PR. Nothing sexy here. Just roll-up-your-sleeves, in-the-trenches marketing.

Continue reading Resolve to take a look at Public Relations

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